Target Audience

This is a chart on how well magazines are selling at the moment.

The music magazine I am looking at are Pop magazines, Pop magazines are the most popular which means that the majority of the public buy pop magazines.

"Top of the pops" magazines are roughly selling around 169 000 a month . Seeing as there are millions of magazines around the world, this is a stable amount of sales for "Top of the pops". Looking at the results on who buys these magazines, it shows that ages 15-44 buy this magazine more then any other. This shows that my target audience should be for people from the ages of 15-44, because they are the ones that are buying them.

This is also showing the popularity of pop from a wide range of ages, which goes to show that it doesn't matter what age you are. This is a good result for 'Top of the pops' as music magazines are slowly becoming unpopular, so these good sales shows the appeal that "Top of the pops" have on the planet. This also is a good clear summary on who's buying it, the main reason Pop magazines are popular is because they aren't expensive which means that people in the lower classed brackets can buy this magazine to. 62 000 copies of 'Top of the pops' are being brought by the upper class brackets and 139 000 copies are being brought by the lower class brackets. Which shows that my main target audience will be 15+ in the lower class brackets. The upper brackets are professionals e.g. Lawyers and doctors who make a lot of money, which could be better for "Top of the pops" if they buy the magazine because these people would be able to buy the magazine more often then lower class brackets, however the reulsts show that disappointedly people from upper class do not buy this magazine as often as lower class brackets, which are junior managers, electricians etc.

As my magazine will be similar to "Top of the pops" I have now seen what target audience i need to target. My main target age will be 15-44, this is the age range that the "Top of the pops" magazine sold at it's best. 47 000 (0.2%) of men buy "Top of the pops" magazines where apporixmately 122 ooo (0.5%). This shows that my main target gender will be women, as quite a lot of men are buying "Top of the pops" there are obviously articles in this magazine that appeal to them. For my magazine I will need to make it appeal to the ages that "Top of the pops" appeals to (15-44) and also the gender (Women 0.5%/men 0.2%).